Whole Foods Market predicts clean beauty trends for 2021

Whole Foods Market predicts clean beauty trends for 2021

AUSTIN, Texas (March 3, 2021) – In celebration of Whole Foods Market’s Beauty Week, experts on the grocer’s Trends Council have unveiled their annual list of top five clean beauty trends for the year: Beauty Goes Waterless, Multitasking Balms, Juiced-Up Skin Care, Upcycled Beauty and Stressed Skin, Meet Ramped-Up Remedies. “The beauty industry has seen significant consumer shifts this year due to COVID-19, and our trends are a true reflection of these changes,” said Amy Jargo, Global Beauty Buyer at Whole Foods Market. That’s right, more beauty products are being packaged in solid, waterless formats to help minimize the use of plastic packaging. About Whole Foods MarketFor 40 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first certified organic national grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom.

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