PURE Group expands its physical and digital footprint amidst unprecedented post-COVID demand for mind and body wellness

PURE Group expands its physical and digital footprint amidst unprecedented post-COVID demand for mind and body wellness

The fitness and wellness industry in the region has witnessed accelerated growth with health top of people's agendas. PURE Group, incorporating industry-leading brands PURE Yoga and PURE Fitness, has experienced unanticipated 135% record high membership growth and over 194% increase in member check-ins across all its Shanghai and Beijing locations since the easing of the COVID-19 pandemic,

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At Wellness Axis we want to encourage habits of wellness, Increase awareness of factors and resources contributing to well-being, Inspire and empower individuals to take responsibility for their own health, and to support a sense of community. Wellness can be thought of as the quality or state of being in good health.

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